Hiring the right people starts with one thing: a well-written job description. It’s your first impression, your pitch, and your filter all in one. Whether you’re a startup looking to grow or an established business aiming to hire top talent in the Philippines, this guide will help you write job ads that attract candidates who are the right fit—quickly and efficiently.
TL;DR (Too Long; Didn’t Read)
To attract the right candidates, your job description must be clear, specific, and aligned with the expectations of your ideal applicant. Start with a compelling job title, outline responsibilities and qualifications honestly, and showcase what makes your company a great place to work. A well-structured job ad not only increases applications but also helps you attract qualified candidates fast.
Why Job Descriptions Matter
Think of a job description as your recruiting magnet. Done right, it can:
- Help you attract qualified candidates fast
- Save time by filtering out unfit applicants
- Build trust and clarity with potential hires
- Reinforce your employer brand
Key Elements of a High-Converting Job Description
Let’s break down the essential sections of an effective job description:
1. Job Title That Speaks to the Role
Use clear and recognizable titles that candidates actually search for. Avoid internal jargon.
Instead of: Growth Ninja
Use: Digital Marketing Manager
2. Engaging Introduction
Tell them why your company rocks. This is your hook to get them reading.
- What do you do?
- What makes your culture unique?
- Why should they want to work with you?
3. Responsibilities and Duties
Be specific and honest. Bullet points help make this section digestible.
- Outline core daily tasks
- Group-related responsibilities
- Be realistic about workload
4. Qualifications and Skills
Separate must-haves from nice-to-haves. Clarity here helps applicants self-assess.
Must-Have Example:
- 3+ years of experience in customer service
- Proficient in Zendesk and CRM tools
Nice-to-Have Example:
- Familiarity with AI-based chatbots
5. Salary, Benefits, and Perks
Be transparent when possible. Salary ranges increase conversion and filtering.
- Base pay or range
- Benefits (healthcare, remote work, etc.)
- Learning or career growth opportunities
6. Application Instructions
Don’t lose great applicants at the last step.
- Include a clear CTA (“Click ‘Apply’ below” or “Send your resume to [email protected]”)
- Specify if additional documents are needed
Tips to Optimize Job Listings for Hiring
Writing a job description is only part of the process. To optimize job listings for hiring, consider these tips:
- Use keyword-rich, searchable titles (avoid buzzwords)
- Add relevant tags for industry and role type
- Keep paragraphs short and bullet points abundant
- Include your company’s location or a remote option
- Always review for grammar and tone consistency
How to Create Job Postings That Convert
Here are ways to boost visibility and applicant quality:
- Use attention-grabbing but relevant titles
- Feature your post on niche platforms or communities
- Promote roles on social media and your website
- Use a clear structure and easy-to-read formatting
Where to Post a Job Description Online
You can post a job description online on these platforms for wider reach:
- JobStreet Philippines
- Kalibrr
- OnlineJobs.ph
- Your own website’s career page
If you’re hiring in volume or want expert guidance, consider working with a recruitment agency job description writing partner.
Should You Get Help Writing Job Descriptions?
If you’re struggling to fill roles or get quality applicants, you may want to get help writing job descriptions from:
- Internal HR or Talent Acquisition teams
- Recruitment agencies
- Custom job description writing services
These services often provide effective job posting templates tailored to your industry and goals.
Example Job Description Template (Philippines-Based)
Job Title: Customer Support Representative (Remote)
Company Overview: We’re a fast-growing e-commerce brand based in Manila that values flexibility, collaboration, and career growth.
Responsibilities:
- Handle customer inquiries via chat and email
- Resolve complaints efficiently and professionally
- Document interactions in the CRM system
Qualifications:
- At least 2 years of customer service experience
- Strong English communication skills
- Reliable internet connection
Perks:
- Competitive salary
- Work-from-home setup
- Monthly performance bonuses
How to Apply: Send your resume and cover letter to [email protected] with the subject line “Customer Support – [Your Name]”
Frequently Asked Questions
How long should a job description be?
Ideally, between 400–800 words. Keep it long enough to be informative, but short enough to stay engaging.
Should I include salary information?
Yes, if possible. It increases trust and application rates.
How often should I update job descriptions?
Every 6–12 months, or whenever the role evolves.
Can a recruitment agency write job descriptions for me?
Absolutely. Many agencies offer job description writing as part of their services.
